Know your Audience with Arena Pixel
Collect data the right way using events from different touchpoints and social channels using APIs to create a complete customer profile.
How it works?
With our JS snippet, you'll be able to send us custom events such as purchases made, items added to cart, pages visited and more. We'll aggregate all your customer information and events.
To find out about all features, check our documentation by clicking here.
Capturing custom events
Sometimes the events captured by your widgets are not enough or maybe you're not even using widgets. Some customers prefer to capture all page views on their website and not only when the page has an Arena Widget. For those situations we've built a Javascript SDK that you can use to identify and send tracking events directly to Arena Personas.
1. Identify
link a user to your actions and record characteristics about him
2. Track
record any actions your users perform, along with any properties that describe the action.
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